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All articlesAEO / GEO · 5 min read

Getting found in AI answers: a beginner’s guide

More customers ask ChatGPT and Google AI for recommendations. Here’s how to help AI understand your business.

Getting found in AI answers: a beginner’s guide

Search is changing. Instead of scrolling through links, many people now ask an AI tool and read a short answer. Being part of that answer matters.

What AI tools look for

  • Clear, consistent business details across the web
  • Pages that directly answer common questions
  • Credible signals like reviews and mentions
  • Well-structured, easy-to-read content

Three steps to start

  1. 01

    Check your details

    Make sure your name, services and location match everywhere.

  2. 02

    Write answer pages

    Turn your most-asked questions into clear, helpful pages.

  3. 03

    Add structure

    Use headings, lists and structured data so content is easy to parse.

Make it easy for AI to understand you, and easy for customers to trust you.