5 signs your ad budget is leaking

Ads can look healthy in a dashboard while your calendar stays empty. These are the most common reasons.

1. 01

   No conversion tracking

   If you can’t see which ads bring calls and forms, you can’t improve them.

2. 02

   Targeting is too broad

   Showing ads outside your service area or to the wrong audience.

3. 03

   Weak landing pages

   Sending paid traffic to a generic homepage with no clear next step.

4. 04

   Irrelevant search terms

   Paying for searches that have nothing to do with what you sell.

5. 05

   Set and forget

   Campaigns that haven’t been reviewed in months.

What a healthy account looks like

• Every lead tied to its source
• Clear cost per lead and per booking
• Regular reviews and small improvements

Don’t spend more until you know where the current budget is going.